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These products took advantage of viral growth –– or the “self-replicating” process where people invited their friends and family to connect on a new service for free –– which was not only new and fascinating, but meant the right product could take off overnight without that service having to spend a cent.

From 2006 to 2010, YouTube, LinkedIn, Facebook, Twitter, Pinterest, and Instagram all emerged out of nowhere to take over the world. Coming out of what had felt like the Dark Ages of Technology Entrepreneurship, a small but ambitious group of old and new friends were intrigued by the earliest social networks, the many photo sharing websites, and the rapid expansion of an open, connected, social web. I started my second company in 2004 at the beginning of the “Web 2.0” era and the early days of social media. It was an extremely difficult, but extraordinarily creative period, from which emerged Google, Amazon, a reborn Apple, and PayPal, among many other successes. I was fortunate to have great investors from whom we had raised money right before the dot com crash, and my first startup survived to fight another day (and we ultimately sold it). It was a dark time here in Silicon Valley. After five years of instant riches, the stock market had just blown up, companies became worthless overnight, and my friends from school were out of jobs they had accepted weeks before.

I started my first company in 2000 at the end of the dot com bubble. And That's Exactly Why You Should Go for It. Originally published by Gina Bianchini on LinkedIn: It's Never Been Harder to Be an Entrepreneur.